Just mix and match 5 soles with 60 skins to make 300 combinations that fits any occasion.
Sounds good? Oh yes! That exactly what I said when I met this innovative shoe company last September in a shoe fair in Milan.
The journey of this idea starts at 2015 when 2 Italian expats, one in Shanghai (Gio Giacobbe), one in London (Eduardo Iannuzzi) partner up to build the world’s most innovative shoe brand.
In 2017 the idea took a big boost when Giulio Corno, owner of Triboo Spa, a large Italian digital company, becames a partner and the whole team was back in Italy, Milan, to make it happen.
That means, 70 % of weight saved and 80 % of saved space when you are travelling.
Leave for your trip with your ACBC shoes and bring with you one or two flat skins, like t-shirts.
Lucky one, you are ready for any occasion!
At the end of the sole’s lifecycle recycle your skins with a new sole.
The average cost of an ACBC shoe is 100 Euros, considering that the average cost of a sole is 50 Euros and the average cost of a skin is 50 Euros; not really expensive if you think of their innovation and quality.
I found also very fanny at their platform www.acbc.com, the 3d configurator that I spent about 15 min playing, combine soles, skins and colours.
Usually, I am speaking about nice shoes but this time I made it for those brilliant ones.